THE SIXTH BOUROUGH

like wolves. like smoke. like the rest of the fucking world.

September 16, 2010

uliga onda!

There's a looming shadow, a powerful force, brewing over the orient currently. And in soon time, it will arrive on Occidental shores.
I speak not of weapons, war, conflict, nor strife. I speak of course, about K-Pop.

For about 3 months now, I have been strongly advocating Korean Pop music. As it turns out, I am not the only one. K-Pop has slowly, but surely began to gain recognition worldwide. Listeners from Europe, UK/Britain specifically, and North America alike have begun to surface on online communities in great numbers. These new faces, in addition to the already booming fan bases in Thailand, Korea, Japan and, most surprisingly, South America are beginning to show the power and numbers behind this movement.
At this point in time, K-Pop is teetering on the edge of an outburst. An event that has surely helped this recent spike of interest is the SMTOWN Live '10 World Tour, that struck the Los Angeles Staples Centre this past September 4th. SMTOWN was an event put on in cooperation by SMentertainment (one of the leading artist management agencies in Asia), AEG Live and POWERHOUSE. SMTOWN brought leading K-Pop artists like SHINee, f(x), So Nyuh Shi Dae (Girls' Generation) and many more to the American Pop industry's front step. But this world tour event is but one of the contributing factors to this near explosive augment of fans. Another reason K-Pop has been receiving much attention in the recent past can be explained by Will.I.Am. The rapper, producer, whatever-else-he-is, recently (like many other North Americans) stumbled upon the K-Pop group 2NE1. 2NE1 is a South Korean group managed by YG entertainment. They have been releasing singles consistently over the past 6 months in preparation of their next album drop. Will.I.Am caught wind of one of their music videos and immediately posted a video response to Twitter, saying he would like to work with them and provide them beats. This merger, that according to Will.I.Am's video may be seen as early as April, would result in an absolute frenzy of attention directed at 2NE1 and the K-Pop industry itself.
So start building your bomb shelter if you're an intolerant prick, because if all goes as planned, there will be a new minority for the majority to idolize. And I for one, can't wait.

EDIT: Just mere minutes after having posted this piece, I was informed that 2NE1's 2009 album: "To Anyone" is currently seated in the #2 spot on iTunes US Hip-Hop album chart. 2ne1 second only to Eminem's latest album "Recovery" and is currently above classic hip-hop artists Beastie Boys and Jay-Z. The revolution is nigh, my friends. Brace for impact.
Link for the non-believers: http://www.apple.com/euro/itunes/charts/top10hiphopalbums.html

-dalton.

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